Citation

Obinna, Princewill Iwueke and Mohd Faris De Costa, Mohd Feroz Shah De Costa and Kasimon, Diyana Nawar (2025) Operational Dynamics of Internal Communication in Nigerian Public Universities: A Case Study of Administrative Staff in Owerri, Imo State. Journal of Communication, Language and Culture, 5 (2). pp. 59-78. ISSN 2805-444X

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Abstract

This study explores internal communication in Nigerian public universities, focusing on administrative staff in Owerri, Imo State. It aims to investigate how the flow and processes of internal communication influence the efficiency and effectiveness of administrative staff in public universities. Challenges of internal communication in public universities in Nigeria are primarily attributed to reliance on traditional communication methods, fragmented channels, insufficient ICT infrastructure, limited capacity building, resistance to changes in practice and imposed communications. These challenges lead to delays, miscommunication, and inefficiencies that hinder effective administrative operations. The study employed a qualitative research approach, using semi-structured interviews with 20 informants purposively selected to collect data on internal communication and its effect on their work efficiency. Interview questions were developed based on a literature review and the Equity Theory framework to guide the process. Findings from the study revealed that a structured, top-down communication approach limited feedback opportunities and resulted in delays, disengagement and inefficiencies. Similarly, multi-layered processes and passive communication created rigid processes, leading to poor responses to the university's operational demands. The study highlights the importance of upgrading digital communication infrastructure to enable two-way engagement and advocates for staff training on ICT tools to enhance internal communication. It recommends implementing policies that allow regular staff feedback to mitigate communication gaps and improve internal communication practices. These processes will promote inclusiveness, responsiveness, and efficiency, ultimately enhancing administrative productivity and adaptability to change in Nigerian public universities.

Item Type:	Article
Uncontrolled Keywords:	Internal communication, organisational communication, communication channels, operational dynamics, administrative staff
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Depositing User:	Nurin Syazwani Azmi
Date Deposited:	11 Nov 2025 02:18
Last Modified:	11 Nov 2025 02:18
URII:	http://shdl.mmu.edu.my/id/eprint/14872

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