Citation

Teo, Yu Xuan and Geuan, Jun Wei (2025) Integrating Animation and Immersive Media into Educational Storytelling: A Mixed-Method Classroom Study. International Journal of Creative Multimedia, 6 (2). pp. 185-201. ISSN 2716-6333

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Abstract

Digital storytelling, supported by animation and immersive media, is increasingly used to enhance student engagement and deepen understanding. This study examines the impact of animated narratives and virtual environments in primary school classrooms, comparing them with traditional teaching approaches. A mixed-method design was employed, involving 46 students over a six-week module. The experimental group engaged with animated lessons, virtual reality simulations, and augmented reality applications, while the control group received standard instruction. Quantitative data from pre- and post-tests showed a 17% improvement in academic performance for the experimental group, compared with an 8% increase for the control group (p < 0.05). Student engagement scores rose across emotional, behavioural, and cognitive domains, while qualitative feedback highlighted improved confidence, greater conceptual clarity, and sustained motivation. Findings confirm that immersive media can support active learning, promote collaboration, and make complex concepts more accessible. While the study was limited by its small sample size, short duration, and potential novelty effects, it offers practical implications for integrating cost-effective immersive tools into everyday teaching practice.Digital storytelling

Item Type:	Article
Uncontrolled Keywords:	Digital storytelling, immersive media, animation, virtual Reality (VR), augmented Reality (AR)
Subjects:	L Education > LB Theory and practice of education > LB1025-1050.75 Teaching (Principles and practice) Q Science > QA Mathematics > QA71-90 Instruments and machines
Depositing User:	Nor Afiqah Mohd Adnan
Date Deposited:	10 Nov 2025 03:23
Last Modified:	10 Nov 2025 03:23
URII:	http://shdl.mmu.edu.my/id/eprint/14814

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