Citation
Ahmad Nazri, Alwyn Zuleika (2008) Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) A Case Study. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This case study gives details on Perodua as a whole - the company's background and history, its vision and mission, its organizational structure and functions and its milestones and achievements through out its 15 years. Perodua is the current market leader in the Malaysian automotive industry and is continuously growing to even greater heights.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 00:58 |
| Last Modified: | 02 Sep 2010 00:58 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1439 |
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