Citation
Iet, Lim Chiaw (2008) Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. Masters thesis, Multimedia University.This is the latest version of this item.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.
Item Type: | Thesis (Masters) |
---|---|
Subjects: | L Education > LB Theory and practice of education > LB2300 Higher Education |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 02 Sep 2010 00:55 |
Last Modified: | 02 Sep 2010 00:55 |
URII: | http://shdl.mmu.edu.my/id/eprint/1438 |
Available Versions of this Item
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Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. (deposited 02 Sep 2010 00:52)
- Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. (deposited 02 Sep 2010 00:55) [Currently Displayed]
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