Citation

Iet, Lim Chiaw (2008) Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. Masters thesis, Multimedia University.

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Abstract

The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.

Item Type:	Thesis (Masters)
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	02 Sep 2010 00:55
Last Modified:	02 Sep 2010 00:55
URII:	http://shdl.mmu.edu.my/id/eprint/1438

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• Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. (deposited 02 Sep 2010 00:52)
  • Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. (deposited 02 Sep 2010 00:55) [Currently Displayed]

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