The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry

Citation

Goh, Pek Hoon (2008) The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry. Masters thesis, Multimedia University.

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Abstract

The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 00:49
Last Modified: 02 Sep 2010 00:49
URII: http://shdl.mmu.edu.my/id/eprint/1436

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