Citation
Goh, Pek Hoon (2008) The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | T Technology > TX Home economics |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 00:49 |
| Last Modified: | 02 Sep 2010 00:49 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1436 |
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