Citation

Kokash, Husam Ahmad and Almosa, Saad and Ahsan, Nilufar and Alam, Syed Shah and Ahmed, Saif (2025) Cultural Values, Environmental Concern, and Ease of Purchase: A Behavioral Model for Remanufactured Product Adoption in Saudi Arabia. Circular Economy and Sustainability. ISSN 2730-597X

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Abstract

This study investigates how altruistic, collectivistic, and biospheric values influence Saudi consumers' environmental concern and, subsequently, their attitudes, norms, and perceived control toward purchasing remanufactured products. Drawing on the Value-Belief-Norm (VBN) Theory, the Theory of Planned Behavior (TPB), and the Attitude-Behavior-Context (ABC) Theory, the study employs a survey of 383 respondents analyzed using PLS-SEM. Results confirm that all three value orientations significantly enhance environmental concern (βs>0.30, p<0.001), which in turn strongly predicts environmental attitudes (β=0.658), subjective norms (β=0.657), and perceived behavioral control (β=0.707). Environmental concern mediates the effects of values on psychological drivers, while ease of purchase moderates the link between attitudes and intention (β=0.066), and inversely moderates perceived control (β=–0.105). These findings extend behavioral theories by incorporating cultural and contextual variables and offer actionable insights for promoting sustainable consumption through value-based and structural interventions aligned with Saudi Arabia’s Vision 2030.

Item Type:	Article
Uncontrolled Keywords:	Consumer Behavior, Cultural Psychology
Subjects:	H Social Sciences > HF Commerce > HF3000-4055 By region or country
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	29 Jul 2025 00:58
Last Modified:	31 Jul 2025 03:45
URII:	http://shdl.mmu.edu.my/id/eprint/14325

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