Citation
Seow, Yuan Shyong (2008) The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 02 Sep 2010 00:51 |
Last Modified: | 02 Sep 2010 00:51 |
URII: | http://shdl.mmu.edu.my/id/eprint/1428 |
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