Citation

Han, Daocai and Tan, Siow Kian and Tan, Booi Chen (2025) AI-Assisted Cultural and Creative Product Design Framework and Case Study. International Journal of Management, Finance and Accounting, 6 (1). pp. 225-242. ISSN 27351009

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Abstract

This paper presents an AI-assisted design framework for the development of cultural and creative products, using the Ya Chou Yue, a renowned artifact from the Shandong Museum, as a prototype for designing a cultural creative doll. The framework is structured around key steps: clarifying design objectives, creating a design plan, generating AI images, and revising the design plan. The final design outcome illustrates the practical application of AI in cultural product development. This study highlights both the advantages and limitations of AI technology in the design process, offering new approaches and methodologies for the cultural and creative industries. Furthermore, it contributes to the ongoing efforts to promote cultural heritage and innovation through AI technologies.

Item Type:	Article
Uncontrolled Keywords:	AI-Assisted Design
Subjects:	Q Science > QA Mathematics > QA71-90 Instruments and machines
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	25 Jun 2025 09:29
Last Modified:	25 Jun 2025 09:29
URII:	http://shdl.mmu.edu.my/id/eprint/14041

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