Citation
Chong, Chin Wei and Teoh, Wendy Ming Yen and Ojo, Adedapo Oluwaseyi (2025) Towards sustainable diet: An inquiry of plant-based diet using protective motivation theory. Future Foods, 11. p. 100647. ISSN 26668335![]() |
Text
Towards sustainable diet_ An inquiry of plant-based diet using protective motivation theory.pdf - Published Version Restricted to Repository staff only Download (1MB) |
Abstract
This study explores the motivators and barriers in influencing Malaysian university students’ intentions to adopt plant-based diets with protective motivation theory. A cross-sectional survey involving 340 students from ten Malaysian universities was conducted using a structured questionnaire based on established scales for threat appraisal (perceived severity, vulnerability, intrinsic and extrinsic rewards), and coping appraisal (perceived response efficacy, self-efficacy and cost). The findings indicate that individuals with lower intrinsic rewards and higher response efficacy and self-efficacy are more likely to demonstrate the intent to adopt a plant-based diet. Gender differences tests reveal that males tend to perceive higher levels of intrinsic and extrinsic rewards for a plant-based diet, while females have higher self-efficacy. By leveraging these insights, stakeholders can foster sustainable and healthy eating practices among young adults, contributing to broader environmental and public health objectives.
Item Type: | Article |
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Uncontrolled Keywords: | Dietary intentions, environmental sustainability, public health |
Subjects: | R Medicine > RA Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Rosnani Abd Wahab |
Date Deposited: | 03 Jun 2025 03:46 |
Last Modified: | 03 Jun 2025 03:46 |
URII: | http://shdl.mmu.edu.my/id/eprint/13919 |
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