Citation

Chong, Chin Wei and Teoh, Wendy Ming Yen and Ojo, Adedapo Oluwaseyi (2025) Towards sustainable diet: An inquiry of plant-based diet using protective motivation theory. Future Foods, 11. p. 100647. ISSN 26668335

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Abstract

This study explores the motivators and barriers in influencing Malaysian university students’ intentions to adopt plant-based diets with protective motivation theory. A cross-sectional survey involving 340 students from ten Malaysian universities was conducted using a structured questionnaire based on established scales for threat appraisal (perceived severity, vulnerability, intrinsic and extrinsic rewards), and coping appraisal (perceived response efficacy, self-efficacy and cost). The findings indicate that individuals with lower intrinsic rewards and higher response efficacy and self-efficacy are more likely to demonstrate the intent to adopt a plant-based diet. Gender differences tests reveal that males tend to perceive higher levels of intrinsic and extrinsic rewards for a plant-based diet, while females have higher self-efficacy. By leveraging these insights, stakeholders can foster sustainable and healthy eating practices among young adults, contributing to broader environmental and public health objectives.

Item Type:	Article
Uncontrolled Keywords:	Dietary intentions, environmental sustainability, public health
Subjects:	R Medicine > RA Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	03 Jun 2025 03:46
Last Modified:	03 Jun 2025 03:46
URII:	http://shdl.mmu.edu.my/id/eprint/13919

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