Citation

Abu Al-Afiya, Murad Ibrahim Ramadan (2024) Effects of supply chain management digitalisation on company sustainability. Masters thesis, Multimedia University.

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Abstract

There are many challenges that companies face in implementing their strategies related to supply chains, and the most important of these challenges is the complexity of the supply chain network, which increases the difficulty of addressing the Company sustainability issues. Companies also face the problem of the lack of standardization of digital tools technologies and methods for interoperability, which may hinder collaboration and data sharing between different stakeholders in the supply chain. In addition, there is the potential for unintended consequences in implementing supply chain management digitization, and there is a lack of awareness and understanding among companies regarding the benefits of supply chain management digitization to enhance corporate sustainability. The study aims to study the Company's digital integration and its impact on its sustainability. It also aims to study the relationship between the supplier's digital integration and its impact on the Company's sustainability. The study used a quantitative approach, and the researcher built a questionnaire based on previous studies related to the subject variables and distributed it to senior and middle management employees working in supply chain companies located in the city of Riyadh. The study sample amounted to (323) male and female employees. The results of the study showed that there is a relationship between the digital integration of the Company and its impact on its sustainability. The results of the study also showed that there is a relationship between the digital integration of the supplier on the sustainability of the Company. The results of the study also showed that electronic integration is one of the elements affecting the Company's sustainability, and management in supply chain companies must focus attention on developing electronic integration. The results of the study also showed that customer experience is one of the elements influencing the Company sustainability. Management in chain supply companies should focus on the customer experience and emphasize employees' attention to the customer and the level of service. The effects of this study will be reflected in companies that aim to apply the digitization of supply chains to speed up work completion and raise the level of service quality, which will result in the Company sustainability and business expansion.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HD38.6 .M87 2024
Uncontrolled Keywords:	Supply chain management
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD38.5 Business logistics
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	21 May 2025 08:49
Last Modified:	21 May 2025 08:49
URII:	http://shdl.mmu.edu.my/id/eprint/13791

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