Citation
Zafar, Mohammad Afnan (2007) CRM Strategies In MSC Status Companies. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems.
Item Type: | Thesis (Masters) |
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Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 02 Sep 2010 06:16 |
Last Modified: | 02 Sep 2010 06:16 |
URII: | http://shdl.mmu.edu.my/id/eprint/1364 |
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