Citation

Koay, Kian Yeik and Soh, Patrick Chin Hooi and Tjiptono, Fandy and Ramayah, Thurasamy and Lom, Hui Shan (2024) Understanding consumers’ digital piracy behaviour: Explanation and prediction. First Monday, 29 (7). ISSN 1396-0466

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Abstract

This research aims to examine the explanatory and predictive power of seven theoretical models based on neutralisation theory, perceived risktheory, the theory of interpersonal behaviour, the theory of reasoned action, the theory of planned behaviour, the theory of self-regulation, and thenorm activation theory. A total of 247 usable data were collected through a survey and analysed using partial least squares structural equationmodelling. The in-sample and out-of-sample predictive power of each model was assessed. The results indicate that there are different factorsinfluencing consumers’ intentions to pirate digital products. Among the seven theories, the theory of interpersonal behaviour ranks first, andperceived risk theory last in terms of explanatory and predictive power. This study is the very first to examine the explanatory and predictive powerof seven different theoretical models using advanced PLS-SEM techniques.

Item Type:	Article
Uncontrolled Keywords:	Digital piracy
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	01 Oct 2024 00:53
Last Modified:	01 Oct 2024 00:53
URII:	http://shdl.mmu.edu.my/id/eprint/12991

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