Citation
Lee, Eng Keat (2008) Case study of Intel and AMD: The microprocessor war and competitive rivalry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://erep.mmu.edu.my/
Abstract
The first part of the case writing describes the situation faced by Regent Markets Group. It includes the company background, the industry, corporate and organization structure, operations, marketing, IT development, departmental roles, financial, leadership, competition, incidents and globalization of the organization. The second part of case analysis analyzes the issues confronted by Regent Markets Group and provides the solutions with a set of conceptual tools.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Call No.: HD9696.S42 .L44 2008 |
| Uncontrolled Keywords: | Semiconductor industry |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD9000-9999 Special industries and trades |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Nurul Iqtiani Ahmad |
| Date Deposited: | 22 Aug 2024 06:10 |
| Last Modified: | 22 Aug 2024 06:10 |
| URII: | http://shdl.mmu.edu.my/id/eprint/12858 |
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