Citation

Subbarao, Anusuyah and Khan @ Thandar Oo, Nasreen and Devi, Nirmala (2023) Mastering Consumer Conversion: Unveiling the Management of E-Commerce Purchase Intentions. International Journal of Management, Finance and Accounting, 4 (2). pp. 186-205. ISSN 2735-1009

Text (Mastering Consumer Conversion: Unveiling the Management of E-Commerce Purchase Intentions) 405 - Published Version Restricted to Repository staff only Download (3kB)

Abstract

The global market structure has undergone significant transformations due to the widespread integration of information technology. As a result, electronic commerce has emerged, propelled by technological advancements, and has established itself as a fundamental pillar of the digital economy. This research paper aims to provide a thorough analysis and evaluation of various scholarly works and studies concerning digital shopping and explore the factors that impact consumers' purchasing behaviour on e-commerce sites. The quantitative method was used to analyse the connection between price consciousness, trustworthiness, business competency with customer buying inclination, perceived convenience and effectiveness. The findings reveal that trustworthiness and the results indicate that consumer buying inclination in e-commerce sites is positively influenced by factors such as trustworthiness, as well as the perceived convenience and effectiveness.

Item Type:	Article
Uncontrolled Keywords:	Online Shopping, Price Consciousness, Trustworthiness, Perceived Convenience and Effectiveness, Business Competency, Customer Buying Inclination
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Mr. MUHAMMAD AZRUL MOSRI
Date Deposited:	19 Aug 2024 06:37
Last Modified:	19 Aug 2024 06:37
URII:	http://shdl.mmu.edu.my/id/eprint/12819

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