Citation

Mahmood, Sidra (2021) Written Text on Pakistani Vehicles: A Critical Discourse Analysis. Journal of Communication, Language and Culture, 1 (1). pp. 40-57. ISSN 2805-444X

Text 118 - Published Version Restricted to Repository staff only Download (2kB)

Abstract

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

Item Type:	Article
Uncontrolled Keywords:	Critical Discourse Analysis, culture and society, ideologies, Three-Dimensional Model, vehicles
Subjects:	H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications (General) > HE380.8-971 Water transportation P Language and Literature > P Philology. Linguistics
Divisions:	Others
Depositing User:	Mr. MUHAMMAD AZRUL MOSRI
Date Deposited:	07 Aug 2024 04:09
Last Modified:	07 Aug 2024 04:09
URII:	http://shdl.mmu.edu.my/id/eprint/12762

Downloads

Edit (login required)