Citation

Hossain, Mohammad Imtiaz and Jamadar, Yasmin and Momo, Nurunnesa Begum and Hafiz, Nusrat and Saiba, Rufaida Nurain (2024) Unlocking the Potentials and Constraints of Metaverse Implementation in Manufacturing Firms. In: Research, Innovation, and Industry Impacts of the Metaverse. IGI Global, pp. 223-246. ISBN 9798369326077, 9798369351994, 9798369326084

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Abstract

This research investigates the potentials and constraints of metaverse technology within Malaysian manufacturing companies underpinned by the technology-organization-environment (TOE) theory. Firm size, firm age, annual revenue, and ownership structure were control variables. 240 questionnaire responses from Malaysian firms collected through convenience sampling techniques and analyzed by Smart-PLS software. The findings reveal technological limitations, poor diffusion through the network, lack of collaboration, and low perception of value by customers are significant constraints for the failure of metaverse technology implementation. The control variables did not evidence any impact on implementation. This study provides insights to metaverse technology developers and manufacturing practitioners besides theoretical contributions.

Item Type:	Book Section
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9999 Special industries and trades
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	02 Aug 2024 00:56
Last Modified:	02 Aug 2024 00:56
URII:	http://shdl.mmu.edu.my/id/eprint/12740

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