Citation
Teo, Kok Boon (2007) Providing An ECRM Framework For Malaysian Retailing Industry Based On Consumer's Perspective. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This research paper focuses on the understanding and development of ECRM model for Malaysian retailers to help them implement successful ECRM strategy on Internet and at the same time to add value to their retailing business.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 19 Aug 2010 04:24 |
| Last Modified: | 19 Aug 2010 04:24 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1243 |
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