Citation
Pour, Arash Hossein (2007) Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 19 Aug 2010 04:35 |
| Last Modified: | 19 Aug 2010 04:35 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1239 |
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