Citation

Pour, Arash Hossein (2007) Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad. Masters thesis, Multimedia University.

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Abstract

After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed.

Item Type:	Thesis (Masters)
Subjects:	T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	19 Aug 2010 04:35
Last Modified:	19 Aug 2010 04:35
URII:	http://shdl.mmu.edu.my/id/eprint/1239

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