Citation

Tan, Su Mae and Liew, Tze Wei and Gan, Chin Lay and Jamaluddin, Hasmida and Lee, Yi Yong and Tey, James Yong Zheng (2023) What drives the continuous adoption of mobile stock trading applications among Gen-Z traders? An investigation of the TAM, social influence, trust, and perceived security. In: WSSE 2023: 2023 The 5th World Symposium on Software Engineering, 22 -24 September 2023, Tokyo, Japan.

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Abstract

This work investigates the factors influencing the continuous adoption of mobile stock trading applications among Gen-Z traders in Malaysia. A research model was proposed based on the Technology Acceptance Model, social influence, trust, and perceived security. We employed the Partial Least Squares Structural Equation Modelling to assess the model based on 220 valid responses from Malaysian Gen-Z traders. The results endorsed perceived usefulness, perceived ease of use, social influence, and perceived security as significant drivers of the continuous adoption of mobile stock trading applications. Trust does not impact Malaysian Gen-Z traders’ intention to continuously use mobile stock trading applications. We discuss how these findings implicate service providers to leverage functional elements, social influence, and perceived security to promote the technology’s long-term adoption among Gen-Z traders

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Mobile computing
Subjects:	Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science
Divisions:	Faculty of Business (FOB) Faculty of Information Science and Technology (FIST)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	21 Feb 2024 04:45
Last Modified:	21 Feb 2024 04:45
URII:	http://shdl.mmu.edu.my/id/eprint/12089

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