Citation
Taher, Parisa (2007) The Importance Of Emotional Features In Electronic Customer Relationship Management (E-CRM) System. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study investigates the relationships between emotional features with customer satisfaction, emotion and loyalty.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 19 Aug 2010 08:26 |
| Last Modified: | 19 Aug 2010 08:26 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1203 |
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