Citation

Ho, Sew Tiep and Goh, Mei Ling and Liew, Pei Pei (2023) Factors Influencing Customers Loyalty Towards Online Food Delivery Applications in Klang Valley, Malaysia. In: 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), 14-16 July 2023, Sarawak, Malaysia.

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Abstract

The impact of consumers' loyalty to food delivery applicati ons is examined in this paper using a technological acceptance model. Data from 106 Malaysian via convenience sampling are obtained through an online social media platform. Five-point scales with closed-ended questions are used in the survey to gauge respondents' responses. The method of data analysis employs descriptive analysis and structural equation modelling (Partial Least Squares). The convergent validity and discriminant validity were assessed via measurement model are deemed satisfactory. According to the results, system design is positively correlated with perceived usefulness and perceived ease of use. Technology acceptance is also found to be positively influenced by perceived usefulness and perceived ease of use. Additionally, acceptance of technology is positively correlated to customer loyalty. The research's conclusions have given food and beverage businesses, as well as meal delivery services, vital information that will assist them in redesigning customerfocused business strategies.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Customer Loyalty, Technology Acceptance, Perceived Usefulness, Perceived Ease of Use, System Design
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Business (FOB) Faculty of Information Science and Technology (FIST)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	31 Oct 2023 07:57
Last Modified:	31 Oct 2023 07:57
URII:	http://shdl.mmu.edu.my/id/eprint/11795

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