Citation

Tan, Yi Fan and Leow, Meng Chew and Ong, Lee Yeng (2023) Validity and Reliability of Extended Technology Acceptance Model for Digital Signage Augmented Roadshow (DiSAR). In: 2023 IEEE 13th Symposium on Computer Applications & Industrial Electronics (ISCAIE), 20-21 May 2023, Penang, Malaysia.

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Abstract

The purpose of this study was to examine the validity and reliability of the extended Technology Acceptance Model (extended TAM) questionnaire in assessing the user acceptance of DiSAR (Digital Signage Augmented Roadshow). The validity and reliability of all 26 items in the questionnaire are assessed through the use of PLS-SEM analysis. This study also serves as an exploratory study on applying PLS-SEM on the pilot study data. The result shows that the scale exhibits adequate reliability and convergent validity but having diminished discriminant validity.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Augmented reality
Subjects:	Q Science > QA Mathematics > QA71-90 Instruments and machines > QA75.5-76.95 Electronic computers. Computer science
Divisions:	Faculty of Information Science and Technology (FIST)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	31 Jul 2023 03:18
Last Modified:	31 Jul 2023 03:18
URII:	http://shdl.mmu.edu.my/id/eprint/11573

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