Citation

S. Chandrabalan, Lavanya and Chan, Tak Jie and Vajaindran, Sheena (2023) Exploration of Crisis Management and Communication Strategies for Small-Medium Advertising Company during Covid-19 Movement Control Order. Journal of Communication Education, 3 (1). pp. 31-49. ISSN 2773-630X

Text JCE-3-1-A3-2023.pdf - Published Version Restricted to Repository staff only Download (544kB)

Abstract

Crises are inevitable and they can happen at any point in the organization process. Thus, it is worthwhile for the organization to identify the early plan or potential risk occurring within the organization. The unforeseen Covid-19 pandemic has caused the economy to fall into recession and has impacted many businesses, particularly small and medium enterprises (SMEs). In Malaysia, during the implementation of the Movement Control Order (MCO) on 18 March 2020, where many SMEs were not able to survive throughout the MCO. The objective of this research is to explore the implications of Covid-19 during MCO on advertising SMEs from the lens of crisis management and communication perspective. This research applies a qualitative approach conducted through virtual semi-structured interviews with seven selected key employees in an advertising SME. In summary, the impacts of MCO on SMEs are identified as early detection, operational disruption, clients’ relationship, and employee relations. This information serves as a guideline and learning outcome for other SMEs in Malaysia. This study also recommends few suggestions for future research work. This has called upon the management, especially the public relations or corporate communication department to look for strategic solutions to safeguard the organization’s reputation and maintain its survivability.

Item Type:	Article
Uncontrolled Keywords:	Organizational crisis management, Crisis communication; Covid-19; Movement control order, Strategic Corporate Communication
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD49-49.5 Crisis management. Emergency management. Inflation H Social Sciences > HF Commerce > HF5001-6182 Business > HF5717-5734.7 Business communication Including business report writing, business correspondence
Divisions:	Faculty of Applied Communication (FAC)
Depositing User:	Dr. Chan Tak Jie
Date Deposited:	03 Apr 2023 06:53
Last Modified:	04 May 2023 07:36
URII:	http://shdl.mmu.edu.my/id/eprint/11289

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