Framework and Techniques for Dynamic Digital Advertisement Insertion


Chong, Onn Keat and See, John Su Yang and Goh, Hui Ngo (2022) Framework and Techniques for Dynamic Digital Advertisement Insertion. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

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Online video platforms such as YouTube, Netflix, Disney+, iQiyi, HBO Go, Amazon Prime Video, and many others are rapidly becoming alternative to linear TV broadcast channels • It has become a trend for online video platforms to adopt ad- supported model. The viewer can enjoy the service for free while the revenue for the platform would be supported by the advertisers • As online videos are becoming a dominant part of the Internet, advertising revenue has become the main source of income of online video platform provider.

Item Type: Conference or Workshop Item (Poster)
Uncontrolled Keywords: Semantic features
Subjects: Q Science > QA Mathematics > QA71-90 Instruments and machines
Divisions: Faculty of Computing and Informatics (FCI)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Dec 2022 06:09
Last Modified: 19 Dec 2022 06:09


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