Citation

Kumar Chelliah, Mahendra and Logeswaran, Aravindan Kalisri and Muthaiyah, Saravanan (2022) Open Innovation as A Survival Mechanism Among Small Medium Enterprises in Malaysia. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

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Abstract

Background - Small Medium Enterprises (SMEs) have been the pillar of a country’s growth and prosperity for their significant contribution towards Gross Domestic Products (GDP) and employment opportunities. SMEs are underlined by entrepreneurship at the core, thus being innovative is remarkably important to uplift a firm and country performance. Nevertheless, the internal challenges that clouding the SME’s such as lack of human capital and financial constraints dampens their focus in being innovative. Thus effects the survival of this type of business. Open innovation have been introduced by Chesbrough, whereby SME’s could incorporate this method in order to be innovative. Purpose - The core aim of this paper is to examine literatures in the area of open innovation hence to identify relevant theory to be linked with this type of phenomenon. From the investigation Contingency Theory whereby by definition this theory is showing a path for a SME to fit their internal and external factors with the firm’s innovative movements and leads to a better performance of the firm. Methodology - This research will be using a quantitative approach whereby a survey questionnaire will be used to gauge the respondent’s (owner) agreements towards statements relating to variables of interest. 384 firms will be sampled in this cross-sectional study. Data will be analysed using SMART PLS version 3 statistical software. Expected Contribution - From the analysis, researcher hopes contingency theory will shine some light towards researchers in the open innovation area. To add on value of this paper, hoping the discussion will be more rigour in terms of contingency theory components which influence a SME to focus. Research limitations - The limitation of this study whereby data collection could take longer time since owners of SME tend to focus on their business revival after the covid endemic Originality - Using contingency theory as a configurational fit among SME to follow for their business and to have sustainable firm performance. The behaviour of this theory could be an asset for well-being of a SME.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Open Innovation, Contingency Theory, Firm survival, SME’s
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	18 Aug 2022 01:35
Last Modified:	18 Aug 2022 01:35
URII:	http://shdl.mmu.edu.my/id/eprint/10414

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