Citation

Ho, Yi Hui and ., Syed Shah Alam and Ahsan, Mst. Nilufar and Lin, Chieh Yu (2023) Consumers' intention toward buying ethically produced products in Bangladesh. International Journal of Emerging Markets, 18 (12). ISSN 1746-8809

Text 10-1108_IJOEM-02-2021-0216.pdf - Published Version Restricted to Repository staff only Download (297kB)

Abstract

While many companies begin to promote ethically produced products, much remains to be known about consumers' buying intention toward these products. This paper attempts to integrate the theory of planned behavior and the Hunt–Vitell theory of marketing ethics to explore the buying intention toward ethically produced food products in a developing economy. Design/methodology/approach Data were collected through a questionnaire survey in Bangladesh. Structural equation modeling technique was used to test the research model. Findings Research findings showed that deontological evaluation and teleological evaluation have significantly positive effects on perceived behavioral control and subjective norm. Perceived behavioral control, subjective norm, attitude, hedonic and utilitarian value have significantly positive effects on buying intention toward ethically produced foods.

Item Type:	Article
Uncontrolled Keywords:	Theory of planned behavior
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	05 Aug 2022 07:38
Last Modified:	01 Jan 2024 08:52
URII:	http://shdl.mmu.edu.my/id/eprint/10198

Downloads

Edit (login required)