Citation
Mohd Nasir, Nik Naharudin (2005) A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
Since its establishment in 1866 by Swiss-German pharmacist Henri Nestle, Nestle had grown largely by mergers and acquisitions into the world's leading food and beverage company. Based on the identified strengths, weaknesses, opportunities and treats, a set of strategies was formulated and compared against possible alternative strategies. These were then followed by possible methodologies for the implementation, evaluation and control of the proposed strategies.
Item Type: | Thesis (Masters) |
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Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 15 Jul 2010 01:27 |
Last Modified: | 15 Jul 2010 01:27 |
URII: | http://shdl.mmu.edu.my/id/eprint/986 |
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