Citation

Zulkifli, Ummu Fatimah Al-Zaarah and Mohd Rom, Noor Ashikin and Md Hassan, Nurbani (2021) Success Factors of Micro franchising in Malaysia: A Case Study of Ani Sup Utara. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

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Abstract

According to United Nations Development Programme (UNDP, 2014), Malaysia is a high middle-income country with per capita income of RM36,937 (USD10,796) and the poverty rate is 0.6%. Nevertheless, as the global economy remains to grow rapidly, Malaysia continuously facing challenges and risks from economic uncertainties. Economic stability can be sustained by embarking on proper policy reforms and promoting business investments such as franchise business model, which can be considered as an alternative way to expand the business cycle. While franchise itself needs a huge amount of investment, the micro-franchise business model has been introduced to meet the needs of the small entrepreneur with a smaller scale of capital. Purpose – The objectives of the study are to explore the characteristic of micro-franchise business model in Ani Sup Utara company. Hence, this study will investigate the success factors of micro-franchise business model for Ani Sup Utara.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	2nd Post Graduate Social Science Colloquium Proceedings 2021 (Book of Abstract)
Uncontrolled Keywords:	Franchises (Retail trade), business model, case study, micro franchise, success factor, qualitative research
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5428-5429.6 Retail trade
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	22 Oct 2021 01:50
Last Modified:	22 Oct 2021 01:50
URII:	http://shdl.mmu.edu.my/id/eprint/9719

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