Citation

Mohamad Ridza, Nurul Airin and Migin, Melissa Wendy and Hassan, Hasliza (2021) Online-to-Offline (O2O) Commerce: Factors that Influence Consumers’ Offline Purchase Intention through eWOM. In: 2nd Post Graduate Social Science Colloquium Proceedings 2021, 8-9 June 2021, Cyberjaya, Malaysia. (Submitted)

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Abstract

The rise of e-commerce has affected the retail industry in Malaysia, in which offline store retailers are having a hard time maintaining its offline store due to lack of profit gained and visits to their offline store. Some offline retailers struggled to keep their offline store open and eventually cause them to permanently shut it down. These unfortunate circumstances have caused malls closure over the past years due to the influx of retail supply, and the ongoing digital disruption in the retail industry. Purpose – The research aims to explore the new trend of online-to-offline (O2O) commerce in bridging the occupancy rate issue that Malaysian’s retail industry is facing (Savills, 2018) in the context of fashion industry.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	2nd Post Graduate Social Science Colloquium Proceedings 2021 (Book of Abstract)
Uncontrolled Keywords:	Electronic commerce, Electronic word-of-mouth(eWOM), elaboration likelihood model (ELM), online-to-offline (O2O) commerce, offline purchase intention, the extended unified theory of acceptance and use of technology (UTAUT2)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	21 Oct 2021 03:56
Last Modified:	21 Oct 2021 03:56
URII:	http://shdl.mmu.edu.my/id/eprint/9696

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