Citation

Al Mamun, Abdullah Sarwar and Mat Sharif, Zainon and Alamer Gadah, Atiq (2019) Measuring Arab Tourists' Satisfaction and Loyalty towards Malaysia. International Journal of Business & Management Science, 8 (3). pp. 597-613. ISSN 1837-6614

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Abstract

There is a considerable measure of reasons that effect tourists in choosing their destination, however, there is no decisive model for Arab tourists' satisfaction and loyalty yet exists. Accordingly, this examination concentrated on recognizing the variables that effect Arab tourists' satisfaction and loyalty towards Malaysia as a tourism destination. Data were collected from Arab tourists. Systematic sampling method has been utilized to obtain the data from 329 respondents. PLS-SEM was used to test the proposed model and hypothesis. The findings show that tourist attractions, promotional activities, safety and security have significant relationship to Arab tourist's satisfaction and loyalty. The study contribution, limitation and future study directions were also discussed. Copyright of International Journal of Business & Management Science is the property of International Journal of Business & Management Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.

Item Type:	Article
Uncontrolled Keywords:	Safety and Security, Tourism
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5801-6182 Advertising
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	10 May 2022 01:16
Last Modified:	10 May 2022 01:16
URII:	http://shdl.mmu.edu.my/id/eprint/9411

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