Citation

Lee, Ai Rin and Abu Hasan, Zuha Rosufila and Abu Hasan, Nadia (2019) Influence of Perceived Risk on Purchase Intention: A Preliminary Analysis of Lazada Online Shopping in East Coast Malaysia. In: ASIA International Multidisciplinary Conference 2019, 2019, Universiti Teknologi Malaysia, Johor Bharu, Malaysia.

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Abstract

Lazada is among the favorite online shopping platform among Malaysian shoppers to purchase either physical product or service. In fact, shoppers can be addicted towards online shopping due to quick transaction, convenience, better prices and no sales pressure. However, this platform has been criticized due to services, product and privacy risk. Hence, the purpose of this study is to investigate the influence of perceived risk on purchase intention by using Lazada among shoppers in East Coast of Malaysia. This study examine product risk, financial risk and information risk adapted from the Theory of Perceived Risk (TPR) using online and selfadministered survey. It is hoped that this study will help practitioners and shoppers to create safety, healthy and sustain online shopping ecosystem.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Online shopping, product risk, financial risk, information risk, survey
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Faculty of Law (FOL)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	01 Nov 2021 03:08
Last Modified:	01 Nov 2021 03:08
URII:	http://shdl.mmu.edu.my/id/eprint/9136

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