Citation

Roslee, Mardeni and Almunawar, Mohammad Nabil and Ali, Muhammad Anshari and Ariff Lim, Syamimi (2020) Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN. In: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN. Enhancing Online Repurchase Intention via Application of Big Data Analytics in E-Commerce, 2 . IGI Global, pp. 395-434. ISBN 9781799849841, 1799849848, 9781799849858

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Abstract

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Item Type:	Book Section
Uncontrolled Keywords:	Electronic commerce
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions:	Faculty of Engineering (FOE)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	18 Aug 2021 00:47
Last Modified:	18 Aug 2021 00:47
URII:	http://shdl.mmu.edu.my/id/eprint/8105

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