Citation

Krishnan, Manimaran and Tee, Sim Hui and Koo, Ah Choo and Noman, Marwan Hesham (2019) Web elements for health promotion in Malaysia. Health Promotion International, 35 (3). pp. 458-469. ISSN 1460-2245

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Abstract

The needs for health promotion is increasingly important for Malaysian. Government invests in thedevelopment to improve health education. Malaysia lacks the development of online solutions to helpto maintain the health of the nation through prevention and mass education. This paper addresses im-portant questions about the development of those health promotion websites by considering the mo-tivation of web elements. It seeks to provide information on the barriers to the use and success as amethod of health promotion. The empirical work is a perceptions study that aims to identify the bar-riers of web-based health promotion in the different user characteristics for health promotion pur-poses. This work is a qualitative research project directed at ascertaining the perceptions ofMalaysians concerning the use of health promotion websites. It pertains to those factors which stopthe uptake of website use and seeks to discern the views of users on how the health promotion web-sites may be more engaging. The principal finding is that the ethnicity of the user is mainly relevant interms of the socio-economic status of the user. Users across all ethnicities respond to the same quali-ties of websites. The same web elements are motivating to users regardless of the characteristics ofthe users because the uptake of the Internet and the use of websites for health promotion has beenmore a phenomenon of the young. The study concludes with some recommendations for the Ministryof Health and the developers of health promotion websites in Malaysia.

Item Type:	Article
Uncontrolled Keywords:	Web sites, web elements, health content, internet, motivation
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5801-6182 Advertising
Divisions:	Faculty of Creative Multimedia (FCM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	27 Dec 2020 12:01
Last Modified:	08 Apr 2022 00:53
URII:	http://shdl.mmu.edu.my/id/eprint/7892

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