Citation

Abdul Razak, Mohd Rizal and Ismail, Hishamuddin and Ahmad, Zauwiyah (2016) Mobile internet service quality and the technology cluster effects in mobile commerce adoption. The Social Sciences, 11 (21). pp. 5256-5259. ISSN 1818-5800

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Abstract

Given the strategic position of mobile internet in the mobile commerce space, this study set out to investigate the role of mobile internet service quality in influencing consumers’ mobile commerce adoption. Sample was drawn from households selected using multistage cluster sampling technique from four states with the highest mobile device penetration rate in Malaysia. The data was analyzed using structural equation modelling technique. The study found the technology cluster effect such that the adoption of mobile internet for communication and content influenced consumers’ decision to adopt mobile commerce. This effect is habitual or automated among innovators and early majority but indirect or rather through the evaluation of mobile internet service quality among the late majority and laggards.

Item Type:	Article
Uncontrolled Keywords:	Mobile internet, mobile commerce, service quality, technology cluster effects, Malaysia
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5546-5548.6 Office management > HF5548.32-.34 Electronic commerce
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	09 Feb 2018 16:27
Last Modified:	09 Feb 2018 16:27
URII:	http://shdl.mmu.edu.my/id/eprint/6680

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