Citation
Cheng, Yap Tiong (2003) A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai). Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 29 Jun 2010 06:34 |
| Last Modified: | 29 Jun 2010 06:34 |
| URII: | http://shdl.mmu.edu.my/id/eprint/657 |
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