Citation
Yeng, Lim Chow (2003) Hypermarket Consumer Behavior In Malaysia. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model.
Item Type: | Thesis (Masters) |
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Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
Divisions: | Faculty of Management (FOM) |
Depositing User: | Ms Suzilawati Abu Samah |
Date Deposited: | 29 Jun 2010 06:46 |
Last Modified: | 29 Jun 2010 06:46 |
URII: | http://shdl.mmu.edu.my/id/eprint/654 |
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