Citation

Tan, Gek Siang and Ab. Aziz, Kamarulzaman and Ahmad, Zauwiyah (2016) Determining tourists' behavioural intention to use mobile tourism applications: Moderating effect of gender. Information, 19 (8(A)). pp. 3167-3172. ISSN 1343-4500

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Abstract

This paper examines the moderating effect of gender of tourists' in Behavioural intention to use (BIU) mobile tourism application in Melaka. Combining both virtual and augmented reality technologies, the application namely "iMelaka 360 Website" and "iMelaka 360 AR App" were developed and tested.

Item Type:	Article
Uncontrolled Keywords:	Gender, Behavioral intention to use, iMelaka 360 website, iMelaka 360 AR app
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Faculty of Business (FOB)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	21 Nov 2017 10:46
Last Modified:	21 Nov 2017 10:46
URII:	http://shdl.mmu.edu.my/id/eprint/6510

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