Citation

Ab. Aziz, Kamarulzaman (2016) Convergence and inclusive innovation in the communications sector. In: 2016 18th International Conference on Advanced Communication Technology (ICACT). IEEE, pp. 218-222. ISBN 978-8-9968-6506-3

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Abstract

This study propose to explore the level of inclusive innovation adoption in converged telecommunications as perceived by industry players in Malaysia as well as their attitudes towards the idea using Ajzen's theory of planned behaviour (TPB). The paper shares the findings of the pilot study conducted in a focus group of Malaysian telecommunications industry players. Discussions on the robustness of the tool developed some descriptive statistics, preliminary findings and recommendations for the communications sector are given as well as implications for next stages of the work.

Item Type:	Book Section
Uncontrolled Keywords:	Communications, ICACT2016, Convergence, Inclusive, Innovation
Subjects:	H Social Sciences > H1-99 Social Sciences (General)
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	21 Nov 2017 09:45
Last Modified:	21 Nov 2017 09:45
URII:	http://shdl.mmu.edu.my/id/eprint/6507

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