Citation
Loon, Cheng Heng (2003) Borneo Group : Achieving Quantum Leap Growth Through Forward Integration. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain above-average returns.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 29 Jun 2010 09:20 |
| Last Modified: | 29 Jun 2010 09:20 |
| URII: | http://shdl.mmu.edu.my/id/eprint/617 |
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