Citation

Ooi, Lay Ping (2014) Factors influencing purchase intention towards organic food. Masters thesis, Multimedia University.

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Abstract

In recent years, people are become more concern about their health and nutrition that they consume. Increase in knowledge makes people become not only concern about their health but also environment for healthy and safety purposes. Thus, the demand of organic food increases rapidly. As the demand of organic food increased, it is crucial to identify the factors influencing consumer purchase intention towards organic foods. Therefore, this research is to investigate the factors that influencing consumer purchase intention towards organic foods in Malaysia. There are six factors tested in this research, such as attitude, subjective norms, safety and health consciousness, ethnics concern, price premium and organic knowledge.

Item Type:	Thesis (Masters)
Additional Information:	Call No.: HF5415.32 O55 2014
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Management (FOM) > MBA Programme
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	30 Dec 2014 09:56
Last Modified:	24 Jun 2015 03:42
URII:	http://shdl.mmu.edu.my/id/eprint/5903

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