Citation
Mohd Mandak, Noorasikin (2002) Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to penetrate global market.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 24 Jun 2010 11:11 |
| Last Modified: | 24 Jun 2010 11:11 |
| URII: | http://shdl.mmu.edu.my/id/eprint/573 |
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