Citation

Nguyen, Bao Thoa and Tan, Khong Sin (2013) Craft design in Vietnam based on market demand and environmental factors. In: Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 21st International Business Information Management Association Conference, IBIMA 2013. International Business Information Management Association, IBIMA, pp. 222-233. ISBN 978-0-9821489

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Abstract

Design plays a very important role in Vietnam’s craft sector, helping to add both tangible and intangible value to the present ranges of the country’s craft products. In a highly competitive world, craft design is considered a key competitive edge for craft companies to gain and secure a position in the international market. Vietnam’s craft design sector remains under-developed. The sector is characterized by a lack of market links and innovation, low levels of design capacity and faces environmental problems and improper design processes. This paper contains both a quantitative study of 305 companies and in-depth interviews with different stakeholders in the country’s craft sectors in order to explore the different perspectives and insights of those involved, such as business owners, business support organizations, designers and buyers. Data analysis from 305 survey questionnaires revealed conclusion that there is a significant positive relationship between market demand and craft design; if the environment becomes increasingly polluted, then companies will care more about environmentally friendly design.

Item Type:	Book Section
Additional Information:	21st International Business Information Management Association Conference, IBIMA 2013; Vienna; Austria; 27 June 2013 through 28 June 2013
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Faculty of Business and Law (FBL)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	04 Sep 2014 07:04
Last Modified:	04 Sep 2014 07:19
URII:	http://shdl.mmu.edu.my/id/eprint/5713

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