Citation

Wah, Wong Pei and Lim, Su Yin and Lee, William Soon Siong (2013) Conceptual paper of students' perceived service quality towards faculty/center administrative office in higher education institutions. In: 22nd International Business Information Management Association Conference, IBIMA 2013. International Business Information Management Association, IBIMA, pp. 1967-1983. ISBN 978-098214891-4

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Abstract

This study provides a brief account of the importance of faculty/center administrator towards university and students. It attempts to discuss the overall higher education institution's administrative staff quality in Malaysia and provides a critical analysis on the overall students' perceived service quality (tangibility, responsiveness, reliability, assurance and empathy) towards faculty/center administrative office based on previously published work relevant to this study. This paper provides foundation for a comprehensive understanding and analysis of students' perception on service quality towards faculty/center administrative office in higher learning education as it is found that this field of study is still lacking. Discussion on significant literatures portrays the value of this study for other higher education institutions to improve their service quality.

Item Type:	Book Section
Additional Information:	22nd International Business Information Management Association Conference, IBIMA 2013; Rome; Italy; 13 November 2013 through 14 November 2013
Subjects:	L Education > L Education (General)
Divisions:	Centre for Diploma Programmes (CDP)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	28 Aug 2014 09:49
Last Modified:	28 Aug 2014 09:49
URII:	http://shdl.mmu.edu.my/id/eprint/5705

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