Citation
Junid, Junaidah (2000) A Study On Brand Equity Of TMNET VIS A VIS Brand Preference. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
This study draws upon past literature in branding and proposes the use the brand equity concept towards formulating a meaningful plot for a Malaysian Internet service called TMnet to nest. This study develops a brand equity construct which nestles upon b
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 21 Jun 2010 01:52 |
| Last Modified: | 21 Jun 2010 01:52 |
| URII: | http://shdl.mmu.edu.my/id/eprint/526 |
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