Citation
Ting, Lo Wan (2001) CRM Practices In Malaysian Mobile Telecommunication Service Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2361 Curriculum |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 21 Jun 2010 01:54 |
| Last Modified: | 21 Jun 2010 01:54 |
| URII: | http://shdl.mmu.edu.my/id/eprint/523 |
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