Citation

Khong, Chee Weng and Cheng, I-Farn (2003) Icon design on public payphones: A Malaysian perspective. 19th International Symposium on Human Factors in Telecommunication. (Unpublished)

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Abstract

This paper outlines an initial attempt to identify suitable icon designs for public payphones in Malaysia in view of its intended task and perceived function. To date, all local public payphone units, its components and accessories are imported from abroad that is, mainly from Italy, Spain and Japan. Nevertheless, local service personnel belonging to privately owned payphone vendors maintain and service these public payphones. At present, two publicly listed telecommunication companies are responsible for providing and servicing Malaysia’s public payphones. Hence, it is only reasonable to note that public payphones, being a public service utility, should address and contain identifiable interface and icon designs suitable for its intended customers, users and service personnel. Firstly, the paper draws out the typical manner in which public payphones are used in the local context. In view of this, the paper subsequently identifies existing icon designs representing each of the payphone functions. A questionnaire and interview survey was then carried out to identify user preferences and perception towards existing icon designs suitable to complete the intended task during the use of a payphone. The sample group identified in the survey comprised of local users of various ages, ethnicity and racial groups as a fair representation of the overall population. The survey also requested the sample group to identify suitable, alternative icon designs, and to state the merits and demerits of these alternative icons over existing payphone icon designs. The survey and its findings are discussed in this report, and suggestions are made to implicate on the customer needs for future public payphones procured in the country.

Item Type:	Article
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Creative Multimedia (FCM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	06 Mar 2014 08:12
Last Modified:	06 Mar 2014 08:12
URII:	http://shdl.mmu.edu.my/id/eprint/5217

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